# Valley Firearms
> Independent gun deals, price tracking, and editorial reviews. Daily price snapshots across major retailers, a Deal Score that rates current price vs. 30-day average and MSRP, and editorial reviews with pros/cons and retailer comparison.

## About
- Site: https://valleyfirearms.com
- Primary focus: firearms deals aggregation, price history, and reviews
- Part of a network with ar15outfitters.com (AR-15 builder), rifleopticsworld.com (optics reviews), precisionammo.com (ammo prices)

## Key pages
- /deals — all active deals, filterable by category, brand, deal type, Deal Score
- /price-drops — products priced below their 30-day average right now
- /reviews/[slug] — editorial review with price history, retailer comparison, and a "good deal right now?" verdict
- /brands/[slug] — all products from a brand with active deals highlighted
- /guides/[slug] — WordPress-backed buying guides
- /about, /contact, /editorial-guidelines, /methodology, /how-we-make-money, /disclosure, /privacy, /terms — trust and disclosure pages

## Data
- Deal Score is 0–100: 40 pts vs 30-day average, 20 pts vs MSRP, 10 pts in stock, 10 pts retailer reputation, 10 pts multi-retailer availability, 10 pts category demand
- 80+ = Great Deal; 90+ = Steal
- Prices are refreshed throughout the day; retailer checkout is the source of truth

## Affiliate disclosure
Valley Firearms earns commissions from qualifying purchases via AvantLink and Impact.com affiliate networks. Editorial rankings are independent of commission rates. Full disclosure: /disclosure

## Content policy
- No fake urgency or manufactured scarcity
- Every "deal" is backed by historical price data
- Reviews name weaknesses, not just strengths
- Affiliate links are always disclosed