Privacy Policy

Last updated: April 16, 2026

Valley Firearms ("we," "us") operates valleyfirearms.com. This policy explains what data we collect and how we use it.

Data we collect

• Analytics. Anonymized pageviews, device type, country, referrer. No personally identifiable information.
• Newsletter. If you subscribe, we store your email address and subscription preferences.
• Affiliate click tracking. When you click a retailer link, the affiliate network (AvantLink, Impact.com, etc.) may set a cookie on the retailer's domain.

How we use it

• To understand which content is useful so we can make more of it.
• To send the weekly digest you signed up for (and never for anything else).
• To receive credit for affiliate commissions when you make a purchase.

Your rights

Under CCPA, GDPR, and similar laws you have the right to know what we store about you, to request deletion, and to opt out of "sale" of personal information. We don't sell personal information. To exercise any right, email privacy@valleyfirearms.com.

Cookies

We use first-party cookies for core functionality and may use third-party cookies for analytics and affiliate tracking. You can disable cookies in your browser; the site will still function.

Changes

We'll post any changes here and update the "last updated" date.